Going to a sporting event, out camping, celebrating a birthday, a beautiful sunset – all these occasions are satisfactorily captured in thanks to the onslaught of digital cameras available to placate the needs of most amateur and semi-professional photographers today. But what if you want to go snorkeling or sea fishing? The mechanics of digital cameras have been optimized for land-related activities, not to penalize those water sport aficionados in so much that production is directed to market interests. As a consequence of lesser applicability in and among the waters, underwater cameras have gained an unpopular stigma. Like most stigmas, however, what was founded on some truths becomes more fiction. Underwater cameras today are evolving into more user-friendly equipment than in the recent past. Previous underwater cameras were single use film cameras where development cost money without guaranteed pictures. The growing popularity of digital underwater cameras now marks a trend in its progress. For example, the Jazz? Water Resistant 3-in-1 Underwater Digital Camera offers the capability of taking over 70 pictures of 4×6 quality, with the option of editing as well; moreover, the camera is reusable. While the quality is questionable for those who desire greater pixels and greater quality, the complaints should limit themselves before recognizing that the market for under water cameras that cost $30 is meant for amateur photography, at best. While most digital cameras are sporting 10 megapixels and 5x optical for a few hundred dollars, most don’t want to invest this money for an under water camera that will rarely be used. Digital under water cameras will improve and become more competitive as technologies continue to improve and when a greater consumer market reflects greater demand for digital under water cameras.